Theme: Unity and forge ahead
Meaning: The logo is a combination of graphics and text. The graphic part is like the word "zhong", which means that Sinosteel is a central enterprise and shoulders the important mission of the country. The middle blue cylinder is shaped like a steel pillar, reflecting the characteristics of the industry and the entrepreneurial spirit of forging ahead. The red ovals on both sides symbolize unity and cooperation, and showcase the business philosophy of Sinosteel Group based on global and win-win development. The text part is the English abbreviation of Sinosteel Group, representing the firm foundation and international operation system of the company. The above-mentioned combination of pictures and texts comprehensively demonstrates the corporate style and lofty ideals of Sinosteel Group's “unity and forge ahead, striving for first-class”.
The logo graphic as a whole is a side view of a certain roll. The middle part is like the XINGTAI letter abbreviation “XT”, which is also the front view of a certain roll neck end face, which not only represents Sinosteel XTMMC, but also reflects the industrial characteristics of the enterprise products; The outer circle symbolizes the earth, and the two openings represent openness and accessibility. It connects the Sinosteel XTMMC to the world. The graphic as a whole shows that Sinosteel XTMMC strives to lead the development direction of China and global rolls, demonstrates the mission of developing the latest and best metallurgical rolls and metallurgical equipment, providing the latest and best products and satisfactory services for modern rolling mills around the world.
The brand image is embodied as “safe, reliable, stable and consistent”. Guided by customer needs, we provide tailor-made personalized products and differentiated value-added services. The quality is excellent, stable and consistent, and users are relieved, assured and worry-free.
In the brand concept of “safe, reliable, stable and consistent”, “safety” is product safety and process safety, so that partners can feel safe; “reliable” is good quality, guaranteed, trustworthy and convincing; "In the enterprise through the scientific management mechanism, effective evaluation system, strong scientific and technological innovation and full staff innovation, and a stable operating system to ensure product quality and stability, let users feel the company's stable product quality, special service and strong technical support, etc.; "consistent" means that the standards and objectives are the same. “Safe and reliable” is the foundation, “stable” is the process, and “consistent” is the result.